Women read comics. Anyone at all engaged in social media knows this. Women read comics and are a driving force behind fandom. I think I could call them the driving force behind fandom and put up a convincing argument. Just think about it: what fandoms have driven America crazy in the last decade? Could anyone dissuade me from saying that they were Harry Potter, Twilight and the Hunger Games? “Avatar” may have put butts in theater seats, but you don’t hear about it… ever. No one is immersed in the world of “Avatar” except James Cameron and people who enjoy wearing Na’vi Zentai suits. “The Avengers” was pretty darn huge and, if Tumblr is any indication, a whopping portion of the people driving that fandom online do not possess a Y chromosome. Women engage in fandom to levels that men do not. When women get behind something, their sheer numbers and passion force it into the mainstream. That’s why you can name the actor who plays that werewolf kid in “Twilight” and probably sing at least the chorus to one Justin Bieber song. What do tween boys like? I have no clue. Sports? Probably sports.

Brett White, Comic Book Resources (via wandrinparakeet)

and yet men remain the most marketed demographic for just about everything.

(via ohhoechno)

I’m pretty sure the only men who spend more time thinking about DC than women on Tumblr are the men who actually work there.

(via touchofgrey37)

I was just thinking about this the other day. It’s very true.

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Gorgeous post

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Source: comicbookresources.com

So the universe is not quite as you thought it was.
You’d better rearrange your beliefs, then. Because you certainly can’t rearrange the universe.

Isaac Asimov (via we-are-star-stuff)

That’s the thing about the universe, it’s never the way we think it is, and when we get to know it, we realize ten more things we didn’t know.

(via jtotheizzoe)

(via jtotheizzoe)

Source: goodreads.com

brain-food:

Chris Pine for OUT Magazine June/July 2013

x On why Kirk needs Spock: The relationship [with Spock] is the core of what Kirk goes through. It’s substantial, and the arc and the trajectory of his journey is huge, almost Greek. But you can’t talk about Kirk without talking about Spock, and it’s through his relationship with Spock that he learns the greatest lessons, about loving someone to the point of being able to do away with all rules and regulations and the constraints in order to save, protect and do justice to your friend.

x On his first time playing gay: My first intimate scene [onscreen] was with Tom Everett Scott,” Pine says, referring to his role in the TV movie-of-the-week, Surrender, Dorothy, with Diane Keaton, in which he plays gay. “He’s an incredible spooner — very warm, very sensitive.”

x How his four-year English degree from Berkley contributed to a kind of critical speed-read technique: “I think I’ve read 20 scripts in the last two and a half weeks. Those tools are indispensable, all those little micro-muscles in your brain that are just trained to see certain things. All you do all day is read, break down story, structure, character, and technique.”

x On costar Zachary Quinto’s sexuality and coming out: It was something that I knew about Zach from the moment I met him. It was just who Zach was and that’s that. I’m sensitive, and I don’t ever want to make anyone feel uncomfortable. Knowing that for Zach it was more about a career thing and that he was not comfortable at the time coming out — it was fine. It was something that we kind of tiptoed around and I just took it as a given, because that’s what he wanted.” But when Quinto came out in 2011 in an interview with New York magazine, Pine was thrilled: “So happy for him, oh man. I thought it was rad. It was really, really cool. He did it on his own time, on his own schedule. And Jonathan [Groff], who he’s dating, is such a lovely man. He’s a good guy and a great actor, and they make a fantastic couple. I couldn’t have been happier for Zach.”

x He’d like to see a gay action star: “All it really takes is the fact that the man isn’t going home to his wife, but has a boyfriend at home,” he says. “I think it would be a wonderful thing to see.”

I actually picked up this copy of OUT Magazine because Chris Pine gave such an excellent interview. 

brain-food:

Hospital rebrands chemotherapy as DC-themed “superformula” for kids

Chemotherapy is never fun, but A.C.Camargo Cancer Center in São Paulo is trying to make it easier for children to accept the treatment. They’re rebranding the treatment as “superformula” and using comics to help kids understand chemo.

Buzzfeed’s Copyranter blog explains that the cancer center is working with ad agency JWT, which also works with Warner Bros. The idea was to help children believe in the power of chemotherapy to make them ultimately better. They’re not just covering the chemo cases with superhero logos; they’re also giving pediatric cancer patients comic books in which the heroes experience something similar to cancer and must receive a similar treatment formulated by doctors. And in the comics, the cases for the treatment bags look just like the cases the kids get over their own chemo bags.